(This is all the rage: YouTube Music is also doing the personality assessment thing this year in its 2022 Recap.) So, what does Wrapped 2022 look like for listeners? They’ll be shown their top artists, genres, songs, podcasts and how many minutes they’ve listened for, as well as being given a ‘Listening Personality type’ based on their habits. But the uppermost rankings are still decidedly a male-dominated zone. The prominence of Bad Bunny and BTS in the big streaming services’ end-of-year charts reflects a growing diversity of listening in terms of non-English-language music. Meanwhile, sitting behind Bad Bunny on Spotify’s most-streamed artists chart were Taylor Swift, Drake, The Weeknd, BTS, Ed Sheeran, Harry Styles, Justin Bieber, Kanye West and Eminem. Harry Styles’ ‘As It Was’ topped Spotify’s most-streamed songs chart with 1.6bn streams globally in 2022.
That’s a huge leap from the 9.1bn streams he recorded to top the rankings in 2021.Ĭontext: he didn’t even put out a new album that year, whereas 2022 saw the release of ‘Un Verano Sin Ti’, which also tops Spotify’s Wrapped 2022 chart of most-streamed albums. Wrapped also sees the release of Spotify’s end-of-year charts, so we’ll start with the most notable points from those – which remember, cover the period from the start of the year until the end of October.īad Bunny is Spotify’s most-streamed artist for the third year in a row, racking up more than 18.5bn streams in the Wrapped period.
In both cases, sharing to socials is very much encouraged.
There’s a separate Wrapped microsite for artists and podcasters giving them a range of yearly stats. Apple, YouTube and Deezer did well to get their end-of-2022 recaps out yesterday: Spotify has just launched its annual Wrapped promotion.Īs ever, it’s partly an experience created for listeners: a hub within Spotify’s mobile app exploring their habits from 2022.
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